Oh how delighted we were to be on the lovely Park Life blog!

Read it below or go to http://park-life.org/2011/02/ooh-la-la-in-queens-park/

Ooh la la in Queens Park

by JULIET on FEBRUARY 14, 2011

At Park Life we have to confess we love the womenswear at Iris, and each season we can’t wait to see what effortlessly chic dresses, jeans and tops they have up their sleeves each season…

So we were delighted when Iris’ Femke wrote us this post on the Gallic gorgeousness on sale at the boutique now.

For those who haven’t noticed; French labels have been the hottest thing in fashion for the last couple of seasons now. Every magazine is championing the unique French look – a kind of effortless, thrown together style, which manages to be quirky and sexy at the same time.

Think of super cool French girls like Clémence Poésy, Lou Doillon (who stars in the Vanessa Bruno campaigns), and of course Voguette Emmanuelle Alt, who do laid-back Parisian chic at its best.

Luckily for Queens Park residents, local girls Annie Pollet and Sarah Claassen have been stocking some of the most desirable French brands in their Salusbury Road boutique Iris for over five years now. Alongside hottest label du jour Isabel Marant Ètoile (see photographs), they also carry Vanessa Bruno Athé, APC, Antik Batik, Zoe Tees, American Vintage, K Jacques (for the best summer sandals) and the recently acquired Ba&sh (available from next season).

So, how to explain that je ne sais quoi that makes these French labels so special?French woman put a lot of effort into dressing well, but always make it look like they haven’t tried too hard. The design ethos is straightforward: stylish, beautifully made clothes at accessible prices. These are clothes that definitely give a nod to all the right fashion trends, but will still look great in years to come.

‘These French brands are a perfect fit for Iris, as they really suit the style of the boutique’, says Iris owner Annie Pollet. ‘We are very happy and proud to have brought them to Queens Park’.

And merci bien, we say.

Iris is at 73 Salusbury Road, NW6 6NJ 
(020 7372 1777;www.irisfashion.co.uk)