Skip to content
Puglia Travel Guide

Puglia Travel Guide

We shot our beautiful summer by Iris collection in stunning Puglia…our creative director Annie owns a Trullo and spends every summer there so we had an insider's knowledge of where to eat, sleep and stay. To celebrate the launch of our beautiful new collection we thought we would share some of her insights into this stunning region in the heel of Italy.
 

FAMOUS FOR

Olive groves, medieval hilltop towns, restaurant menus stuffed with local specialty dishes, and its famous Trulli rooftops - be sure to visit Alberbello, a whole town of Trulli - and don’t forget gelato! Puglia has gelaterias everywhere selling the most delicious homemade ice cream in every imaginable flavour - it is traditional to visit a gelateria post-dinner, then wander the ancient, cobbled streets, ice cream in hand on a balmy summer night…bliss!

https://cdn https://cdn

Shop the look

WHERE TO STAY

Stay in a 'Masseria' - beautiful old Italian farmhouses that have been converted into small hotels with abundant style and charm - we love @masseria_tutosa and @masseriacervarolo, or rent your own beautiful private Trullo for more private poolside rest and relaxation - we stayed at @trullosanpaolo.

https://cdn https://cdn

Shop the look

WHERE TO EAT

You will be spoilt for choice with beautiful al fresco restaurants and delicious Puglian wine everywhere you go - we love the views from @Opera Primi in the famous town of Ostuni and the small local town of Ceglie Messapica boasts a total of 99 restaurants! Don’t forget to be adventurous and try a plate of sea urchins which will be served to you in their spiky shells, they are very popular in Puglia...

https://cdn https://cdn

Shop the look

BEACH CLUB DAYS

For a day of spoiling head to the coast and one of Puglia’s stylish beach clubs, which you can book for the day and lunch - we love @Le Palme the beach club at Masseria Torre Coccaro - think lemon sorbet striped sun loungers and delicious cocktails served to you beachside.

https://cdn https://cdn

Shop the look

WHAT TO PACK

The aesthetic in Puglia is low-key relaxation and effortless bohemian style, and in the summer months it is HOT - temperatures can soar into the high 30s - pack leather, strappy flat sandals, easy breezy sun dresses in light cotton and a printed maxi dress to take you into the summer nights, with the addition of a wedged heel...don’t forget to pack a good straw hat and a lot of sun cream!

https://cdn https://cdn

Shop the look

Previous article

with love... on Mother's Day

Next article

Behind the design AW23

Your Basket

Your basket is empty.