Inspired by what we love to wear, and based on the knowledge garnered by dressing our customers for over a decade in our stores, the by Iris collection was born. By Iris has grown seasonally and has now become a multi-category collection which covers everything from basic, everyday linen t-shirts, cotton washbags and jewellery to beautifully cut, sophisticated dresses, jackets and evening wear all with the signature chic and easy to wear style that is at the heart of the by Iris collection.