The fashion industry is changing at an incredible pace, and customers are becoming more aware than ever of the effects of fast fashion and over-consumption on the environment. At IRIS we are proud to say we have started making steps toward a more sustainable mindset - from our popular Designer Exchange events over the past 5 years to stocking some fantastic sustainable brands such as (insert brands that qualify – Veja, Becksondergaard) Although we don’t only stock a sustainable range, we are committed to promoting and providing longevity in clothing choices, choosing quality over quantity, recycling through our Pre-loved at IRIS initiatives and promoting local shopping through our 10 London boutiques. IRIS began as somewhere to shop local and find the best contemporary designer brands closer to home.