Privacy Policy of www.irisfashion.co.uk

Www.irisfashion.co.uk collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google AdSense and Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels and Sub2 Technologies

        Personal Data: Trackers; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address

    • Analytics

      • Google Analytics and Analytics collected directly

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Backup saving and management

      • Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Commercial affiliation

      • LinkShare

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

      • Mailing list or newsletter

        Personal Data: Cookies; country; email address; first name; gender; last name; Usage Data

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget

        Personal Data: Cookies; Usage Data

      • Font Awesome

        Personal Data: Trackers; Usage Data

    • Handling payments

      • PayPal, Sage Pay, Amazon Payments and Klarna

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • ClickTale

        Personal Data: Cookies; Usage Data

      • Hotjar Heat Maps & Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Pingdom

        Personal Data: Cookies; Usage Data

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Trackers; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • AddThis and PayPal button and widgets

        Personal Data: Cookies; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: country; email address; first name; gender; last name; Usage Data

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: Data communicated while using the service; Trackers

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address

    • Registration and authentication

      • Direct registration

        Personal Data: email address; first name; gender; last name

    • Remarketing and behavioral targeting

      • Remarketing with Google Analytics, AdRoll, Google Ads Remarketing and Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Adestra

      This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
      These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

      Adestra Limited
      Adestra is an email address management and message sending service provided by Adestra Ltd.
      Personal Data collected: country, email address, first name, gender, last name and Usage Data.

      Place of processing: United Kingdom – Privacy Policy. Privacy Shield participant.

    • Abacas Alliance

      Our communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Legislation, this might qualify as profiling. If you do not wish us to use your data for this purpose, please call (our number) or write to us at the 141 Greyhound Road, W6 8NJ or email us at info@irisfashion.co.uk.

      We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. These retailers and charities share information about their customers and supporters and what they buy or donate. Epsilon Abacus processes this information as a processor on behalf of these companies to help them understand individuals’ behaviour and preferences. Epsilon combines information provided by participating retailers and charities with third party data. From this combined information, these companies can tailor their communications, sending individuals suitable offers and appeals that should be of interest to them. You can learn more about how Epsilon Abacus processes your personal information in their Privacy Policy, which is available here: https://www.epsilon.com/abacus/services-privacy-policy


      Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on +44 (0)20 87473597 or write to us Iris Fashion, 141 Greyhound Rd, W6 8NJ or email us at info@irisfashion.co.uk.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through www.irisfashion.co.uk to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.irisfashion.co.uk depends on the payment system used.

    • Personal Data collected through sources other than the User

      The Owner of www.irisfashion.co.uk may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use www.irisfashion.co.uk only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use www.irisfashion.co.uk.

Contact information

    • Owner and Data Controller

      Iris Fashion Ltd
      143-145 Northcote Rd
      London,
      SW11 6PX
      UK

      Owner contact email: webmaster@irisfashion.co.uk