The IRIS story began in Queen's Park in 2004, when friends and local mums Annie Pollet and Sarah Claassen identified a business opportunity. Inspired by their own passion for fashion and driven by like-minded friends in the area who wanted to look stylish and shop locally - IRIS opened its doors - selling a mix of stylish, exclusive, easy to wear, fashion & accessories.

Annie had an extensive fashion background working for brands, such as Calvin Klein, Nicole Farhi and Earl Jeans and Sarah was the head of jewellery production & sales at leading Jeweller, David Morris. Together they combined their strengths and knowledge to deliver their distinct IRIS shopping experience.

Today IRIS has grown to eight stores, all in similar village locations, with seven in London and an eighth in Amersham all stocking the most desirable and affordable brands including Ulla Johnson, American Vintage, Duffy, BA&SH, plus diffusion lines by Isabel Marant and Vanessa Bruno.

The distinctive way in which the IRIS collections are carefully edited and presented in store and the warm and friendly atmosphere make the shopping experience unique. Sarah and Annie are still very much involved in the day-to-day running of the business and pride themselves on their knowledgeable and passionate staff. Their customers are predominantly stylish women who find it far more convenient to shop locally, and appreciate great quality, easy-to-wear fashion, kidswear and gifts.