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About Us

Your Local Fashion Destination

IRIS is London based boutique retailer bringing you a curated collection of the best affordable luxury brands plus our exclusive by IRIS collection. Our foundation is built on a love of fashion and a desire to make local shopping easy for stylish women. Located in ten London village locations with a dedicated team of passionate staff ready to help - IRIS is Your Local Fashion Destination.

Where it all began

Inspired by a passion for fashion and driven by a desire to shop locally, friends and local mums Annie Pollet and Sarah Claassen identified a business opportunity selling a mix of stylish, exclusive, easy to wear fashion & accessories and a gorgeous selection of gifts. IRIS opened it's doors in Queens park in September 2004.

Annie had an extensive fashion background working for brands such as Calvin Klein, Nicole Farhi and Earl Jeans and Sarah was the head of jewellery production & sales at leading Jeweller, David Morris. Together they combined their strengths and knowledge to deliver the distinct IRIS shopping experience.

IRIS today

Today IRIS has grown to ten stores, all in similar village locations, with nine in London, one in beautiful Amersham old town and a website -  stocking a collection of the most desirable and affordable brands including Lolly’s LaundryAmerican VintageMasscobBA&SHUlla Johnson plus diffusion lines by Isabel Marant and Vanessa Bruno.

The by IRIS Collection

Discover the effortless style of the by IRIS collection. Easy-wear separates in exclusive prints and signature styles from floaty dresses and luxe knitwear to modern style utilty-wear.

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