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About Us

Effortless bohemian style

About

Created in 2004 by friends and founders Annie Pollet and Sarah Claassen, IRIS was born out of a shared idea and desire to bring easy, accessible fashion to their local area. Iris Queens Park opened in 2004 and quickly became the go-to place for local customers with a unique edit of womenswear and lifestyle brands in a modern welcoming environment.

Following success and growth in other London locations, the online store was launched in 2013 bringing the same IRIS aesthetic to a wider audience. With a history and reputation for curating beautiful, branded collections the IRIS team used that knowledge and platform to launch an own-brand IRIS collection in 2016.

by IRIS

Rooted in a love of a bohemian lifestyle the by IRIS collection fuses Annie’s romantic, feminine style with Sarah’s more pared-back cool - all bought together by the talent and vision of our in-house designer Rachel Buck. Centered around dresses and soft separates, the collection draws inspiration from the vintage prints, fabrics and silhouettes of the eclectic 1970’s. With a focus on high quality natural fabrics, we hope to create timeless pieces for your wardrobe that will be loved and cherished for years to come. The collection continues to evolve season after season, keeping our modern, stylish customers at the forefront of our minds.

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