About Us

London’s boutique destination for chic, independent womenswear brands. Dedicated to bringing timeless feminine energy to your everyday wardrobe.

In 2004, friends Annie Clark and Sarah Claassen opened the first Iris boutique in Queens Park, London. It quickly became the go-to spot in the neighbourhood for their unique edit of chic independent womenswear brands.
With the opening of additional stores and twenty years later, IRIS has grown into a beloved community: with an all-female team still headed by Annie its original founder, it continues to offer the modern woman what made it special from the very start, curated collections, a welcoming space and the personal touch that has always set it apart.

Iris brings you clothes for a beautiful life: to wear while cycling to the farmer’s market; embracing friends; walking down the cobbled streets of a new city; or just sitting at the kitchen table , amongst loved ones and cut flowers.
The collections we offer are sought out for their uniqueness, independent spirit and conscious sensibility intended for the woman who knows how to find romance in the everyday yet is keen to make sustainable choices in her everyday life.
We love whimsical prints, vintage inspired silhouettes and unapologetic femininity are at the heart of the IRIS blueprint and we seek them in the collections we buy and our own small label by Iris that we design and manufacture in house.

We are delighted to have you here as part of the IRIS community and hope you enjoy your experience with us.

Love IRIS x